Honarerouz Advertising Agency

Branding

To do Branding, initially the brand should be analyzed.
According to the latest scientific achievements, there are12 types of personality and nature identified for brands, each of which has their own definitions, goals, weaknesses, fears and talents. Each brand attracts a specific type of audience that is interested in these features, according to their specific characteristics. So, we first identify the brand's precise features, and then suggest ways to maximize the audience and promote the brand's position and popularity on the market.

Campaign design

Why?

• Analyzing client’s brief

• Market identification and analysis

• Analyzing the position of brand the product life cycle (PLC)

• Setting goals for the campaign

Who?
• Identifying target audience
• Demographic analysis of the target audience
• Identifying the needs and interests of the target audience based on the mental map

Where?
• Analyzing the attendance and interaction of the target audience in different medias
• Analyzing the impact of different medias on the target audience
• Arriving at the media mix and stating specific goals for each media.

What? (phase 1)
• Formulating the main idea of the campaign based on the CIUBP model
• Determining the advertising techniques appropriate for the main idea of the campaign
• Holding the “”Kick Off”” meeting and signing a memorandum of understanding

What? (phase 2)
• Presenting the creative concepts

When?
• Presenting the Media & Executive Plan
• Planning the budget

How?
• Determining key performance indicators
• Determining the HOW of reporting

Ideation

Idea is the heart of your story to connect with the customer. Your business will pass half the way to success in advertising, utilizing a unique and creative concept . If strategy is the compass of the road to success in advertising, then the idea definitely plays an important role enlightening the path. It is clear that the result of a creative and impressive advertising idea is more awareness of the brand and promotion of your name in the mind of the customers. We’ve been witnessing that the mixture of a creative idea and a professional execution have not only positioned the brand in the mind of customers, but have also pushed the brand's sales share into the market through an accurate, integrated marketing campaign. Our colleagues enjoy to design the best ideas for you in the form of different content for different medias. Art, literature, semiotics, sociology, psychology, lifestyle, and even the history of different fields are all frame of reference and inspiration for our creative colleagues for creating the creative concept. We believe there are no boundaries when it comes to ideas and this means an endless effort to achieve the best idea which is our ultimate service to our clients.

Advertising content production

• Producing video content: Producing a variety of short and long promotional, industrial and educational films
• Graphic design: Graphic design of various catalogs, brochures, posters, billboards,office papers. logos and ...

• Photography: Photography of industrial, promotional, decorative and conceptual subjects
• Animation and Motion graphic: Production of various 2D and 3D animations in the advertising, industrial and educational fields

• Producing audio content: Producing various types of advertising and reporting music, recording and editing audio advertisement (podcast).

Media

• Accurate analysis of BTL, ATL, and TTL medias

• Monitoring and supervising the broadcast timetables

• Providing consultancy and allocating advertising budgets to various medias

• Analysis of broadcast channels and popular programs and planning accordingly

• Receiving the bill from the IRIB

• Contracting and buying media based on the best discounts for various medias and facilitating financial terms in contracts.

Cyberspace

Marketing and advertising activities in cyberspace are divided into two broad areas of cyber-advertisement and cyber marketing. You can find the details and branches of each of these sections below:

Digital advertising

• Content marketing and advertising content production

• Publishing Advertising Content on the Web

- Video marketing

- Banner adds

- Click Advertising

• Publishing advertising content ion social medias

- Instagram sponsorship

- Most followed accounts

- Influencers

• Mobile ads

- Application

- Notification

- Lock Screen

- Mobile games

• Google Advertising (Ad words)

Digital marketing

• Analysis of online marketplace (Web and social medias)

• Managing social networking pages

• Electronic Public Relations (EPR)

• Designing model and managing email marketing

• Designing model and managing marketing

• Search Engine Optimization (SEO)

• Web Design

• App Production (IOS & Android)

Graphics And Print Monitoring

The task of this unit after the design and approval of the customer, is to coordinate, print and monitor the printing process according to customers' orders.

Promotion

The task of this unit is to prepare the proposal according to the customer's order, select the appropriate location, teach promoters, conduct sampling and promos, and provide accurate performance reports.

The services of this unit include:

• Congress

• Exhibition

• Festival

• Sampling

• Competitions & matches

• Gorilla Marking

Website design

We always keep up with the latest trends and we know that there is no other way to succeed. One of the tools for this is the exact recognition of the digital world and its tools. That's why we present customers our own smart portfolio in the field of website designing and designing mobile apps for ANDROID and IOS.